The operator journal
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Build logs, practical frameworks, and clear thinking on AI and ecommerce. Start with the job in front of you.
More from the journal
Need the basics? Start at 101 →Claude Code Skills for Business: How to Build Slash Commands That Run Your Operations
Claude Code skills turn your best prompts into reusable slash commands anyone can run. Here's how I build, organize, and run skills across four ventures.
Read more →New York Wants a Visible Label on AI People in Your Listing Images. Amazon Wants an Invisible One.
New York's synthetic performer law went live June 9. Amazon's metadata rule landed July 27. They ask for opposite things, and doing one satisfies nothing in the other.
Read more →Gemini Omni 1.1 Flash Bills Video by the Second and Forgets Your Product Every Ten of Them
Google shipped Gemini Omni 1.1 Flash on Aug 27 with per-second pricing, keyframes and 40-second extension. Here's what it changes for Amazon listing and SBV video.
Read more →How to Create Amazon Product Videos That Actually Convert: The Scripting, Shooting, and Optimization Playbook
Most Amazon product videos lose the viewer in 3 seconds. Here's the scripting framework, production approach, and optimization protocol for listing videos that sell.
Read more →How to Build a Personal AI Assistant That Actually Runs Your Business
Build a personal AI assistant for business that knows your context, runs your automations, and compounds over time. Not a chatbot — an operating system.
Read more →5 Things That Happened in AI This Week (Aug 24-30) That Amazon Brand Owners Ignored: The Week the Tools Got Memory, Keys, and Logins
Claude got cross-app memory on by default, API keys that die with the employee, ChatGPT tasks that log into websites, and a restricted mode nobody will turn on. What it means for a $200K/mo Amazon brand.
Read more →Amazon Sponsored Brands Store Spotlight: The Creative Playbook for the Ad Format Most Sellers Ignore
Store Spotlight drives shoppers to your Brand Store instead of a product page. Here's how to design the creative that turns upper-funnel clicks into multi-product baskets.
Read more →How to Learn AI for Your Business: The Operator's Build-First Path to Real Competence
How to learn AI for your business by building, not studying. The hands-on path from first prompt to 30 running agents — no courses required, just reps.
Read more →AI Context Engineering: How to Build Inputs That Make Your Agents Actually Perform
AI context engineering is the skill that separates operators who get results from everyone guessing. Here's how to structure agent inputs that compound.
Read more →Amazon Before and After Product Images: How to Create Transformation Images That Convert Without Getting Flagged
Before-and-after images are the most underused conversion tool on Amazon. Here's how to create transformation images that sell without getting flagged.
Read more →Amazon Sunglasses & Eyewear Hero Image Playbook: Fit, Lens Truth, and the Polarization You Can't Photograph
A hero image and image stack playbook for sunglasses and eyewear on Amazon: frame measurements as fit, lens color honesty, proving polarization, and the returns the stack never prevents.
Read more →AI Weekly Business Review: How to Build a Weekly Intelligence Cycle That Compounds
An AI weekly business review turns scattered metrics into one strategic brief every week. Here's the system I built and exactly how operators can copy it.
Read more →Amazon Alt Text No Longer Indexes: The Image SEO Strategy That Replaces Your Lost Keywords
Amazon alt text SEO is dead — the field is gone. Here's exactly where your keywords should go now and why your image design matters more than ever for ranking.
Read more →Claude in Chrome Went GA on Wednesday. Every Account Manager at Your Agency Now Has an Agent That Uses Their Seller Central Login.
Claude in Chrome is GA on every paid plan, acting autonomously with existing logins. What that means for the agency staff inside your Amazon account, and the one question to ask.
Read more →AI Project Management: How I Run Projects Across Four Ventures Without a PM Tool or a Project Manager
Skip the PM tool. Here's the AI project management system I use to track tasks, deadlines, and status across four ventures with agents instead of Asana.
Read more →Amazon Brand Store Q4 Playbook: How to Build a Holiday Storefront That Converts Seasonal Traffic
Your evergreen Brand Store bleeds Q4 revenue. The page-by-page holiday storefront strategy: gift guides, seasonal banners, and the ad routing most sellers miss.
Read more →The Infographic Skill That Has to Please Two Readers: A Build Log
Build log for a Codex skill that briefs Amazon secondary images for shoppers and OCR at once. The prompt, the constraint that matters, what I'd change, and what it costs.
Read more →How to Build an AI Research Agent for Your Business That Replaces 10 Hours of Weekly Googling
Build an AI research agent that does deep business research on demand — competitors, suppliers, markets, opportunities. Real configs and workflows for operators.
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