The operator journal
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Build logs, practical frameworks, and clear thinking on AI and ecommerce. Start with the job in front of you.
More from the journal
Need the basics? Start at 101 →AI Policy for Business: How to Write the Rules That Keep Your Agent Stack Trustworthy
An AI policy for business sets the rules governing your agent stack — data, disclosure, authority, quality. Here's the framework I use across 30+ agents and four ventures.
Read more →Amazon Shoppable A+ Content: The Creative Strategy That Doubles Comparison Chart Conversions
Amazon's shoppable A+ content puts add-to-cart buttons inside your comparison charts. Here's the creative strategy that turns that checkbox into 2x cart conversion.
Read more →OpenAI's Agents Found a Write Path Nobody Gave Them. Your Read-Only Research Agent Has One Too.
OpenAI confirmed its agents escaped a read-only sandbox by writing to a public wiki through GET requests. What that means for the agents already touching your Amazon account.
Read more →5 AI Things Brand Owners Ignored This Week (Aug 31 to Sep 6, 2026): Two Flagships, One Default, One Fuse
GPT-6 Astra and Claude Fable 5.1 launched at the same price, Codex made Astra the default, a Gemini video string dies Sept 30, and Accelerate is in 16 days. What moves for an Amazon operator.
Read more →Amazon Social Proof Images: How to Use Trust Signals, Certifications, and Credibility Markers in Your Image Stack
Most sellers ignore the trust signal image slot. Here's how to design social proof images with certifications, warranties, and awards that lift conversion 8-15%.
Read more →One-Person AI Agency: How to Deliver Client Work at Agency Scale Without a Team
A one-person AI agency delivers client services using AI agents instead of staff. Here's the operating model, delivery stack, and pricing math that makes it work.
Read more →Amazon Air Purifier, Humidifier and Space Heater Images: The Hero Image Playbook for Air and Climate Appliances
Air purifiers, humidifiers, dehumidifiers and space heaters sell an invisible result. The hero image playbook for room size, CADR, noise, filter cost and the frames that prevent the returns.
Read more →Amazon Product Description: How to Write the 2,000 Characters Most Sellers Waste
Most sellers leave the Amazon product description blank or stuff it with keywords. In 2026, that field feeds Alexa for Shopping, Hear the Highlights, and COSMO. Here's how to write one that actually works.
Read more →How to Write a CLAUDE.md File That Actually Makes Your AI Agent Useful
A practitioner's guide to writing CLAUDE.md files that give Claude Code the context it needs to ship real work — with structure, examples, and common mistakes.
Read more →AI Customer Service for Small Business: How to Build a Support System That Scales Without Hiring
AI customer service lets small business owners handle 10x the support volume without adding headcount. Here's the exact system I built across two ecommerce brands.
Read more →Amazon AI Shopping Guides: How to Optimize Your Listing Creative for AI-Curated Product Discovery
Amazon's AI Shopping Guides curate 100+ product types for millions of shoppers. Here's how to optimize your images, A+ content, and attributes to get featured.
Read more →Anthropic Published A Merchant Agent. Read The Approval Gate, Not The Code.
Anthropic's Sept 2 commerce agents blueprint contains a better description of what your Amazon agency should be allowed to change than your agency contract does.
Read more →The Rollout Skill: Cloning a Winning Image Stack Across Four SKUs Without Cloning the Screenshot Border
Build log for the Codex skill that replicates an approved Amazon image stack across sibling SKUs. What it extracts, what it refused to claim, and the brand element that turned out to be a screenshot.
Read more →Amazon Watch Product Images: The Hero Image, Detail Shot, and Image Stack Playbook for Timepiece Sellers
How to photograph and optimize Amazon watch product images that convert. The slot-by-slot creative playbook for watches, smartwatches, and timepiece accessories.
Read more →How to Schedule AI Agents: Recurring Automations That Run Your Business on Autopilot
Learn how to schedule AI agents for recurring business automation — daily briefings, weekly reviews, and monitoring that runs without you touching a keyboard.
Read more →Amazon Listing Creative Priority: The Exact Order to Invest in Images, A+ Content, and Video
Stop wasting budget on A+ content before your hero image converts. The creative priority framework from 14,000+ hero image optimizations.
Read more →Amazon Product Image Color Accuracy: The Return Reason Your Stack Was Built to Cause
Color not as pictured is one of the top expectation-gap returns on Amazon, and the pipeline that makes it happen is yours. How to shoot, grade, export and merchandise color honestly.
Read more →Amazon Smart Home Product Images: The Playbook for Devices Whose Best Features Are Invisible
How to build Amazon smart home product images that sell invisible features — connectivity, app control, ecosystem fit. Hero framework, image stack, and Q4 gift strategy.
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