Claude Code, Codex, and agentic workflows for ecommerce operators — plus the marketplace creative strategy that still moves revenue.
50M+ shoppers ask ChatGPT for product recommendations daily. Here's how to optimize your Amazon listing so external AI shopping assistants actually recommend you.
Read more →Sonnet 5 dropped near-Opus quality to $2/$10 on June 30. The real story isn't your margin — it's that your clients can now see the cost base fell, and they're already repricing.
Read more →Context engineering is the skill that separates operators who get compounding returns from AI from those who start from scratch every session. Here's how to build it.
Read more →An AI agent stack connects your automations, memory, and context into one system that compounds. Here's the exact architecture I run across 4 ventures and 30+ automations.
Read more →DTC brands that copy Shopify creative to Amazon lose 40-60% of potential conversions. The visual translation playbook from 14,000+ hero image optimizations.
Read more →A build log of a multi-source Amazon inventory and demand portal — SP-API, AWD, 3PL, and Shopify unified in Postgres with Claude Code. The stack, the crosswalk that broke it, and what an operator can copy.
Read more →An AI second brain captures, organizes, and retrieves everything you know so your agents produce expert output. Here's the system I built and how operators can copy it.
Read more →Furniture sells on Amazon the way it sells nowhere else — no showroom, no touch, no salesperson. Here's the 5-layer hero image stack that actually converts.
Read more →Most Amazon listing advice is recycled and outdated. After optimizing 14,000+ hero images, here are 10 'best practices' I've watched destroy conversion rates.
Read more →Alexa for Shopping mediates ~15-20% of mobile queries, but Seller Central still reports it as undifferentiated sessions. Your blended CVR is lying.
Read more →Your Amazon images don't just convert — they rank. The practitioner playbook for image SEO signals, alt text keywords, engagement metrics, and the creative decisions that move organic visibility.
Read more →Context engineering is how you structure the information AI agents receive so they produce expert-level output. Here's the practical system I use across Claude Code, Codex, and every automation I run.
Read more →This week the best AI models got gated, pulled, and delayed — all at once. For Amazon operators, the FOMO is the trap. Here's what a rationed frontier really means.
Read more →Your Amazon Sponsored Prompts are live and billable. Here's how to optimize your listing creative so the AI generates prompts that convert — not generic filler.
Read more →Prime Day demand data, GPT-5.6, Codex Remote GA, the multi-model fracture, and agentjacking — what each one actually means if you run a brand on Amazon.
Read more →Most seasonal Amazon sellers keep stale images all year or scramble before peak. The image stack framework that converts off-season and spikes when it matters.
Read more →How to build a hero image for Amazon drinkware that wins the thumbnail. Capacity, lid type, insulation, and color variants — the 5-layer stack.
Read more →Amazon Item Highlights gives you 125 searchable characters below your title in search results. Most sellers haven't touched it. Here's the strategy to get it right.
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