The operator journal
Read it.
Put it to work.
Build logs, practical frameworks, and clear thinking on AI and ecommerce. Start with the job in front of you.
More from the journal
Need the basics? Start at 101 →Amazon Hero Image Strategy by Category: What Works for Supplements, Beauty, Home & Kitchen, and More
Category-specific hero image strategies for Amazon sellers. What converts in supplements vs beauty vs home & kitchen — from 14,000+ images optimized.
Read more →Amazon Rufus Image Optimization: How to Design Product Images That Win AI Recommendations
Your Amazon images now serve two audiences: shoppers and Rufus AI. Here's how to optimize product images for Amazon's AI shopping assistant in 2026.
Read more →AI Product Photography for Amazon: Where It Works, Where It Fails, and How to Build a Hybrid Workflow
67% of Amazon sellers now use AI for product photos. After optimizing 14,000+ hero images, here's where AI actually helps and where it will tank your conversions.
Read more →Amazon A+ Content Design: A Module-by-Module Strategy That Actually Converts
Most Amazon A+ Content looks nice but doesn't move conversion rates. Here's the exact module strategy we use after reviewing 50,000+ listings to design A+ that sells.
Read more →Amazon Product Video: The Listing Asset Most Sellers Are Still Ignoring
Only 10-15% of Amazon sellers use video effectively. Here's how to create an Amazon product video that actually converts — types, strategy, and the mistakes killing your sales.
Read more →Amazon Brand Store Optimization: How to Turn Your Storefront Into a Revenue-Driving Machine
Most Amazon Brand Stores waste traffic. Here's the page-by-page optimization strategy we use to increase conversion rates, lower CPA, and drive real storefront revenue.
Read more →Amazon Image Stack Optimization: The 7-Image Sequence That Converts Clicks Into Sales
Your hero image wins the click. Your Amazon image stack wins the sale. Here's the exact 7-image sequence we use after optimizing 14,000+ listings to maximize conversion rate.
Read more →What March Madness Can Teach You About Your Amazon Listing Strategy
March Madness isn't just basketball — it's a masterclass in competing for attention. Here's what Amazon sellers can learn from the tournament about hero images, listing strategy, and winning the click.
Read more →Why Your Marketplace Listings Get Impressions But No Clicks
If your Amazon or Walmart listings are getting impressions but your CTR is below category average, the problem is almost always visual. Here's what's actually happening and how to fix it.
Read more →How to Measure CTR on Amazon: Paid vs. Organic Click-Through Rate
Amazon gives you two versions of CTR — one for paid, one you have to calculate yourself. Here's exactly where to find both, what the benchmarks are, and how to use the data to improve your creative.
Read more →5 Amazon Hero Image Mistakes That Are Killing Your Click-Through Rate
Most Amazon hero images look professional but don't convert. Here are the 5 most common mistakes we see after optimizing 14,000+ hero images — and how to fix each one.
Read more →